Estudio Buhoware is a proposition for brand identity for a company of software development focused on videogames and Android/iOS apps. For the official launch of the company they require the corporate identity defined for social media, paperwork and legal documentation.
Estudio Buhoware is a group of developers who started their own business of software development in videogames and apps for mobile as Android and iOS.
Their expectation is to take over the market and become in one of the biggest brands in software development in Colombia and the world.
As a school project, they decided to take their thesis to a professional level.
Research goals
- Do market studies in software development for mobiles and their campaigns..
- Understand the guidelines established by the company and meant to follow.
- See reports of the competition and equals through their timeline.
- Define visual elements attractive for their target industry.
Research sources
- Researchs done on social media to the competition.
- Reports and publications in forums and digital magazines for developers.
- Publications about entrepeneurs on digital markets.
- Analysis done on design proposals for videogames companies.
Insights
- Clients like the game or the product presentation, if is pleasing they get to know the developers.
- Some clients show a lack of interest on companies whose first game wasn't tendency or was played by their favorite youtuber/streamer.
- Few clients watch the reels done by employees working on development companies before watching the business reel.
- Most clients have faith then doubt about game trailers due to previous misleading campaigns.
SKETCHES
FINAL DESIGN
Reasons behind the selection
Something present since it's foundation was the ideal of using the owl as mascot, symbol and company emblem. After some iterations it was decided to use a well-known side view of the owl, with the definition on colors proper for the Owl of the Sierra Norte specie, a small owl with "cat face" and big shiny yellow eyes.
In geometry, curves were used to give shape to the side view of the owl to produce a sense of novelty, also in the typographic used. It's goal is to give the feeling of menace and determination and wisdom, known traits related to the owls due to literature and cultural references.
APPLICATIONS
