Original design
The Work Fitness gym is an establishment for training and fitness located in the Normandia neighborhood.
their services include the basics when it comes to exercise for all ages and it have trained personnel ready to provide assistance to their clients in routines and medical services.
Overview
The proposition is the next step in the evolution of the company, which surpassed their first year with success. For that reason they want to expand their line of products and provide a good image for social media content.
Research goals
- Get to know the client needs and what they are looking for can be read in the proposed branding.
- Identify recognizable design elements like function to give a sense of familiarity with the clients.
- Analyze the brand's history, the relations they forged through it's existence with clients and their vision now and in the future.
- Generate brand awareness so it can be known by a wider range of people.
Research sources
- Interviews with the gym owners.
- Interviews with the clients present in the gym.
- Studies done to other gyms published in Google.
- Brand studies and symbology refered to gyms and physical activity on Google.
Key findings
- Most clients like the idea of am inimalistic image then can wear with no intrusive elements like gradients or photographs.
- Most clients are interested in groups on social media or the gym exclusive website for them to receive news and create groups.
- Some clients show interest in posing for selfies with the gym brand if it grows.
SKETCHES
FINAL DESIGN
Reasons behind the selection
The design chosen was on the symbology and what it shows in all the pieces,
each one brings a particular idea and together give the desired meaning: proper physical activity.
The imagotype is a fusion of object and person: the weight and the person showing their progress,
giving shape to the W letter, the brand first initial.
Typography also evokes feelings of strenght and finesse and each term
shows it, growth by it's weight and elegance in tone and simplicity.
APPLICATIONS
