The company Make Up for Ever, Professional Paris is a collective of make-up artists, co-creating high-performance products and services.
Through their art, they inspire and empower people to unleash all their potential.
Overview
The publicity campaign of Make Up for Ever done for their line of lipstick N9 Copper Pink and N64 Cherry Red was presented as a photography campaign of their products with a female model that emphatize the use and advantages above their competition, no words or explanations, the image must speak for itself.
Research goals
- Get to know the brand identity, ideology and products.
- Identify elements in previous publicity campaigns of the client and the competition.
- Generate a proper scenario to capture the ideal desired by the client in two photoshoots.
Research sources
- Research on the client through their website and experiences registered in other sites.
- Marketing research for their make-up products.
- Studies done on publicity campaigns based on photography.
Insights
- The client use elegance and style on their campaigns, similar to modelling agencies such as competition in cosmetics and perfumery.
- Being a collective or artists, they have different points of view, allowing moments of flexibility when thinking on propositions.
- Campaigns where the product and the result call the attention of a lot of clients.
- The public is interested in photographic galleries, if there are models of different races and genders even more.
ALTERNATIVES
FINAL TAKES
Reasons behind the selection
The emphasis given to the body part where the product is applied with the result on her is the center of each piece.
With no identity defined on the campaign, the users can feel themselves easily identified and it will show how the product will look on them. No texts that may overshadow the scene, just the product, the provider and nothing else.